The Wrapper project
Typographic Voice and Visual narrative exploration – Book design
This project is about the synthesis of typographic explorations in the design by balancing its hierarchy.
Study of Typography Heirarchy
Our task was to select a food canned wrapper, extract the information from the wrapper and then divide it into 3 sections i.e. L1, L2, L3. This division of the information was later divided on the quadrant grid to create and understand the sense of a dynamic layout and type hierarchy.
Process and sketches
Before doing the layouts digitally I decided to explore each and every layout by creating small thumbnails so that I could get a better vision before I transferred them digitally in the set of quadrants.
Step 1
L2 which is the major part of the text is divided into either 3 columns, 2 columns, and in some cases even 4 columns. This exercise was mainly done to balance the layout just by using text but my big task was to create the hierarchy for the headline L1.
The whole interesting study about Step 1 in all 6 quadrants with different layouts to bring and balance the typographic hierarchy by using the same typeface with the same type size but still to make the L1 stand out.
Step 2
Later in step 2, I started playing with L1 i.e the headline by increasing its weight and size. And here is another example of step 2 where I played with L1. By increasing the size and font size the balance in the layout was the challenging part.
Step 3
In step 3 another element i.e. the line was introduced so that it would create a flow and put emphasis on the headline by adding dynamics to the layout.
Not only the linear lines but I also explored the possibility of using organic lines drawn by brushes, calligraphy tools, and ink.
Step 4
Step 4 was a platform for me to just play with different typography techniques. In this step, I used all my hand lettering calligraphy skills to create bold typographic layouts. Here readability of the text was not my main motive but my main focus was to explore my ideas with different techniques and tools.
Typography to me is such a tool that can change the layout by creating the hierarchy and dominance in any design.
Step 5
Even in step 5 where the visual aspect comes into play, I tried to play with either collage or illustrations but decided to stick with collage as it was more related to my designs.
See all the pages of the book!