Atlanta Audubon Society
Rebranding and Identity
This is a Rebranding Identity project and I have attempted to redesign the identity for the Atlanta Audubon Society. Atlanta Audubon Society is a member-supported, non–profit organization dedicated to building places where the birds and people can peacefully co-exist.
Design Proposal
My design proposes an emblem mark for the organization which incorporates the idea of balance in urban and natural habitat and the main vision of Atlanta Audubon Society which is in protecting natural habitat and ecosystem.
Recently they changed their identity to Georgia Audubon society
Ideation behind the logo
The purpose of this organization is to save the natural habitat by maintaining a balance between urban life and nature. Therefore I have used three elements and this altogether combines as Atlanta Audubon Society as they work for maintaining natural habitat. Mark combines vegetation, urban life, and birds and this altogether forms the Atlanta Audubon Society.
Marketing Strategy
Atlanta Audubon Society wants maximum people to know about the beauty of this organization. The digital strategies on their social media and on the website and even a print strategy as a ticket, will play a massive role for the audience to know about this organization. This will increase the connection between the audience and the organization.
Promotional Items
Amazing opportunity for the people to buy these unique purchases.
Fun Illustrations
I like to do hand-drawn and digital illustrations, which inspires me to develop my graphics and designs.
