Wedding card design
Art direction and illustration
This project I handled as a freelance Graphic Designer. The main challenge was to design an identity and give a name for an Interior design firm in India that does Luxurious interior designing for their clients. Clients should recognize the brand and to build that connection/ bond between people and my client.
Ideation for logo design
Inspiration: Geometric structure, Cozy and positive surroundings, Beam column structure, Greek architecture.
The square represents unity, Purity, stability, and balance with its four corners. The vertical column/ part of the letter K represents/ symbolizes beam structure in a gothic style, which gives a look of heritage and the basics of interior construction.
I have used the customized typography to make it stands out with its uniqueness.
Target Audience: Upper and middle class
Color Inspiration
Blue Dianne color is a cool calming color that shows creativity and intelligence. It is a color of loyalty, strength, wisdom, and trust. Neutral gray color balance the cooling factor. The color beige is neutral, calm, and relaxing. The attributes and meanings associated with beige change based on the colors it accompanies.
The color beige offers some of the warmth of the color brown and some of the crispiness and coolness of the color white.
Social Media Presence
Social media presence was an important factor for the client. As she wanted to launch the brand and design the grid for her Instagram look in such a way that the work gets highlighted and people start recognizing the brand as Kay Design House.
Company Profile Booklet
The need for a company profile was mandatory for clients as they keep their company profile ready in a form of a printable booklet and also as a pdf that makes for them easy to showcase the kinds of work they do. It represents the company and the work styles that the designer follows while working on different sites.
